Being a Carrier of a Brand.

Every great brand either is about a person or about an idea. The best brands are about both. Instead of trying to sell your product or focus on marketing the advantages of your service, start with developing the narrative of why you are doing what you do. Everyone has a story and consumers relate to authenticity. If you are able to tell your story and weave your product & service into that narrative to explain why you are trying to make people's lives better with your business, then you will not only sell product but you will develop a culture of people who are passionately in love with you and your business.


Innovation in Today's World

First why innovate... simply if you don't, eventually your organization will become obsolete, die. In t today's rapidly changing world, the average life expectancy of a company is now just 15 years. 

Biggest issue to overcome...complacency.  People are making money, growth is good... one becomes complacent, comfortable. Then you get blindsided. 

Personally, I have found innovation, growth to be as easy as breathing air. First, the community or company's culture must embrace it. Next:

-Inntuitive wise... one interacts with the market, people , society.

 -Data, market, industry, society either supports or challenges your intuition 

 -Decision Driven.....Move..... and this is the hardest step. 

Innovation, Growth and is that easy.  My analogy makes sense.  Without air one dies.  Without innovation one dies. 

Move. .John Sztykiel