First why innovate... simply if you don't, eventually your organization will become obsolete, die. In t today's rapidly changing world, the average life expectancy of a company is now just 15 years.
Biggest issue to overcome...complacency. People are making money, growth is good... one becomes complacent, comfortable. Then you get blindsided.
Personally, I have found innovation, growth to be as easy as breathing air. First, the community or company's culture must embrace it. Next:
-Inntuitive wise... one interacts with the market, people , society.
-Data infomed...data, market, industry, society either supports or challenges your intuition
-Decision Driven.....Move..... and this is the hardest step.
Innovation, Growth and is that easy. My analogy makes sense. Without air one dies. Without innovation one dies.
Move. .John Sztykiel